Pharrell 'Paper' Magazine November 2010

Pharrell appears on the cover of 'Paper' Magazine's November 2010 art issue.

On what kind of music he finds exciting: "There's a lot of great music out there, but I always draw a blank when people ask me about that. I just like when people are unafraid to just go and take music into different directions. The one thing I don't like is when you turn on the radio and it sounds like one three-hour-long song."

On not letting others dictate his creative side projects: "You just have to do what you really feel, whether it's some really obscure or super-pop thing, you just have to make sure in the end that shit is tasteful. Nike is as pop as can be, but they do it tastefully. Apple is as pop as can be, but they do it tastefully. The Whopper is as pop as can be, but that s-- is tasteful."

On whether he included a can of Pepsi in a sculpture collaboration he did with Takashi Murakami because he has an endorsement deal with them: "No, no, I grew up on Pepsi. My mom and dad drink it. But other times when we're in countries where there's only Coke, I drink that, too."

On working with Miami design duo FriendsWithYou on commercial art projects: "We can't allow the pop and commercial worlds to go to s--. We have a responsibility as artists on many different levels to change the way people see the world."

Quotes JJ