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Kim Kardashian, Lady Gaga digital deaths
Kim Kardashian is not dead. The reality star plays dead for a new ad campaign.
Kim Kardashian, 30, is joining sister Khloe, Lady Gaga, Justin Timberlake, Alicia Keys and other stars in signing off Facebook and Twitter beginning Wednesday, which is World AIDS Day, to draw attention to the disease, reports PEOPLE.
The campaign, called Digital Life Sacrifice, includes ads that show Kardashian lying in a coffin to symbolize her igital deaths. They will sign back on when the Keep a Child Alive charity raises $1 million.
Keep a Child Alive will accept donations via text message and bar-code technology embedded in the ads. The charity raises money for families affected by HIV/AIDS in Africa and India.