For the first time in SIX years, Dove is releasing a Super Bowl Commercial for their new men’s line, Dove Men + Care. This is the first time Dove has designed a product for MEN!

Dove Men + Care Super Bowl Commercial features one man’s journey of unsung moments from childhood to fatherhood in a montage of scenes set to the “William Tell Overture.” The 45-second commercial, “Manthem,” depicts the expectations placed upon men when they are boys, the pressures they face as young adults, and the societal forces they must contend with as husbands and parents. The spot creatively and humorously illustrates the arrival of comfort that men experience when they can finally take it all in stride with their own definition of success.