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Taylor Swift interested in launching her own apparel line
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Taylor Swift interested in launching her own apparel line Swift, who linked up with Jones Apparel Group’s L.E.I. brand to be the face of its spring and fall ad campaign, expressed interest in launching her own apparel line. L.E.I. executives developed a plan to help Swift come out with a small collection of sundresses — an item that has become her signature. The result is a one-season collection of colorful cotton spring dresses called L.E.I. Sundresses by Taylor Swift, shipping to Wal-Mart stores on Feb. 1. “It was very important for me to create cute, affordable dresses,” Swift said. “Especially in these hard times, making expensive dresses just doesn’t make any sense.”
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