Jay-Z has launched a new record label.

The ‘99 Problems’ rapper has set up Star Roc, a 50/50 partnership between his company Roc Nation and Norwegian songwriting and production duo Stargate.

The label will be based at the hip-hop star’s Rock The Mic studio in New York.

Artists on the label will be developed via a 360 deal, similar to the one Jay signed earlier this year with Live Nation, where the label will receive a portion of everything from album sales to merchandise from their signings.

The venture will also have a music publishing division.

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