Emmy Award-winning Actress Marg Helgenberger shines as the latest celebrity to join the national Milk Mustache campaign. The mom and actress from the hit CBS television series "CSI," is sets the stage for a new campaign saluting moms nationwide for playing the important role of nutritional gatekeeper - or "Chief Health Officer" - to their families and making sure they drink milk every day.

Marg Helgenberger Shines For Milk Mustache campaign

Helgenberger's mustached mug will feature in a new print ad as well as
in grocery story dairy cases nationwide saluting mom as Chief Health
Officer.

Her ad copy reads, "Sitting pretty. Searching high and low for how to
look great? In my role on TV and as a mom, I never miss a thing. So
here's a clue: Studies suggest the nutrients in 3 glasses a day of
lowfat or fat free milk can help you maintain a healthy weight. And the
protein helps build muscle for a lean body. Mystery solved."

And just in time for Mother's Day, moms can win a reward they so richly
deserve for taking good care of their families- a $100,000 Chief Health
Officer salary. Visit www.whymilk.com for details or text "PAYDAY" to
"75308" on a mobile phone (before June 11) to find out how to enter.