Agyness Deyn was dropped as the face of Burberry, Digital Spy reports.

Agyness Deyn dropped as the face of Burberry

The model replaced Kate Moss to front ad campaigns for the brand but Mario Testino, Burberry's photographer, has become tired of the hype surrounding Deyn.

A Burberry insider told Metro: "She was just a flash in the pan. Last year she was quirky but now she is challenging Moss in the fame stakes by positioning herself everywhere. That kind of popularity just hasn't sat well with Mario, who is looking for something different."

Testino reportedly has 21-year-old underwear model Rosie Huntington-Whiteley lined up as a replacement.

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