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April 13, 2008
Victoria Beckham's fashion line dumped
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Fred Segal and Kitson have dropped her DVB denim range after poor sales and complaints about a lack of promotional work. Victoria Beckham's fashion line dumped Her jeans are over £100 and when she launched the range, she said: "I want everything to be perfect. "I'm not just a celebrity with a licensing deal. There isn't a single rivet or button that goes on a pair of jeans that I haven't designed or tested myself." Fraser Ross, owner of Kitson, said: "We asked her PR people so many times for her to appear but she didn't. Celebrity lines are no different from an album or music tour. They have to be promoted to sell." |
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