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Juliette Binoche for Lancôme

Lancôme has announced Juliette Binoche as its newest brand ambassador.

First cast as the face of Lancôme’s Poême fragrance in 1995, Binoche embodies the essence of French femininity.

“It is an immense pleasure for us to welcome Juliette Binoche back to Lancôme. Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand,” says Lancôme International President Odile Roujol.

Authenticity, sophistication and a luminous face make Binoche the perfect spokesperson for the Lancôme Rénergie franchise, a complete skincare line that addresses the signs of aging. She will be featured later this year in an advertising campaign created by photographer Nick Knight.













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