The pop diva's most devoted supporters paid $300 for "VIP access" which
allowed them to pose for a personal photograph with Mariah - as long as they
didn't get too close, at the fragrance launch in Macy's department store.
One source said: "Mimi wouldn't let her male admirers put their arms around
her waist during picture time - and absolutely no hugs.
"One young guy tried to get to close and was quickly shown to the exit."
The crowds gathered outside the store to catch a glimpse of Mariah - who
arrived in a Rolls Royce - were so huge that a heavy police presence was
drafted in to hold them back.
Around 200 fans were allowed into the store to pay $130 for a bottle of
marshmallow scented M in the 'Hero' singer's presence, while 75 forked out
the extra money for VIP access.
Mariah was seen politely speaking to two female fans who were proudly
showing off elaborate M tattoos on their wrists, which they had had done in
tribute to Mariah.