Jive Records gives up Britney Spears?

Jive Records has officially given up on getting Britney Spears more involved in marketing her own album, "Blackout," sources tell NYDN.

There are no plans for a tour.

"They can't get Britney to do anything!" said a source close to the label and Spears. "They did get her to do one photo-shoot for some promotional materials, but beyond that, they can't trust her to even show up. This album could've been so much bigger with Britney involved.

"This is the one opportunity they have to try and sell a million records. They were forced to [go on with] their marketing plan" - without her.

"They don't feel they need her if she's going to keep blowing them off."

"Jive is just hoping to continue riding the Britney wave. The label can't afford to waste their money hoping to get some of her time to help promote this. She's too busy [hanging out] in a club somewhere."