Helena Christensen, who is working with Toni and Guy on a new range
of hair products Model.Me, hopes to go "going green" for attention

Helena is quoted as saying: "When I was 29 I dyed my hair green and I loved
it. I've got to shoot a cosmetics campaign next week but after that I would
like to try doing it again. It could even be an environmental thing. I can
see the headlines now, they would all say 'Helena's Gone Green'."
The Danish model is currently the face of a campaign urging people to "do a
good turn" by washing clothes in colder water to help save the environment.
Helena said: "Sometimes the environmental issues we face today seem
overwhelming, but we can all do our bit and turning our washing machines to
30 degrees is just one small way we can all help make a difference."