Gossips claim the music video is unlike anything Britney Spears has done before, pointing out that the video has a very eclectic feel to it with a lot of vintage elements. In one of the sets, there’s a drawing of Elvis on the wall and a little bit further down is one of Britney. There is also a night club set.

“Not many people know how long this music video has been in pre-production. The entire concept behind the music video, which I cannot talk about was entirely Britney’s idea, and this is the first time that she has been involved in it as early as the story board process, all the way to the production design and the casting as well. The only thing I can say is that this video is about “rebirth�?. She also did all the choreography for it. This is her baby and is excited for all her fans to see it when it airs. She has been working extremely hard even though many fail to give her credit for it.�?