Cavalli said in a statement released by H&M, “As the first Italian designer in the history of H&M, I enthusiastically welcomed this invitation, proud to bring the lively and positive spirit of my work to a new audience, who will be able to see and interpret my style in an individual way. I love freedom and challenges: breaking down barriers, experimenting in different directions. H&M is all this for me. I will add a dash of festivity and dreams.�?

H&M’s head of design Margareta van den Bosch echoed Cavalli’s enthusiasm for the line, which will include 20 menswear pieces and 25 womenswear pieces. She said, “Roberto Cavalli has created a world of his own, iconic and full of fantasy, when it comes to colours, prints, and style. There is no place for shyness and no possibility of ending up with a mainstream wardrobe of everyday basics. The Roberto Cavalli collections represents an exuberant, successful lifestyle.�?