In a letter to Nationwide Insurance, NRA President Steven Anderson said:
"This commercial is a strong and direct insult to the 12.8 million Americans
who work in the restaurant industry. It would give the impression that
working in a restaurant is demeaning and unpleasant.
"If it is aired during the Super Bowl the NRA will make sure that our
membership - many of whom are customers of Nationwide - know the negative
implications this ad portrays of the restaurant industry."
Nationwide's vice president of advertising and brand management Steven
Schreibman insists the intention of the commercial isn't to mock fast food
workers.
He said: "We're not making fun of anybody, except maybe Kevin Federline."
Annika Stensson for the National Restaurant Association , believes the ad could have been done differently. "A sudden change in Federline's career could have been depicted with him holding an unemployment benefit check," she says. "It shouldn't be necessary for a company to disrespect others to get its point across. ...It's a negative, unfair and inaccurate reflection. It's not Kevin we take issue with, but the depiction of where he ends up."
The Nationwide commercial - featuring the slogan "Life comes at you fast" -
will premiere on the company's website on Monday January 29, before airing
during the Super Bowl on February 4.
Kevin's estranged wife Britney Spears, 25, filed for divorce from the
28-year-old in November after two years of marriage.
Both are seeking sole custody of their two sons, four-month-old Jayden James
and 16-month-old Sean Preston.
Kevin's debut rap album, 'Playing With Fire', sold just 6,500 copies in its
first week of release last November, and it has been reported that a
pre-nuptial agreement he and Britney signed will leave him with nothing
after the divorce.
In other news, Kevin Federline has begged estranged wife Britney Spears to go into rehab,
it has been reported.
The wannabe rapper has been trying to persuade the singer to clean up her life and
threatened to take their two sons away from her.
A source told Star magazine: "Kevin has tried to convince Britney
to check herself into rehab from every possible angle. First he tried
threatening to take away the kids, and then he tried pleading with her to
take care of herself."
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