The socialite will celebrate the New Year in Sydney and will choose the new face of Bondi Blonde from 40 Australian hopefuls on New Year’s Day.

It has not been disclosed how much Paris is being paid for her appearances, but Bondi Blonde owner Jack Singleton revealed hiring the socialite proved costly.

"She doesn’t come cheap," Bondi Blonde owner Jack Sing reveals

In other news, british singer Lily Allen has launched a full-mouthed attack on US socialite Paris Hilton and her debut album, saying anyone who buys it should be killed.
"Five years ago Paris Hilton's album would have done really well over here (in the UK), because we didn't have things like the internet; we didn't have bands like myself or the Arctic Monkeys. Now people can see (Paris) for what she is, and think, 'Go away! What makes you think you have a life?' Paris Hilton's album did really badly over here and I just think it's so boring and pathetic and it shouldn't happen," Contactmusic quoted her, as saying.

"It's the f**king record companies that sign things like that, and you think, 'What are you doing? Why are you ruining your own job?' "It's just laziness. People cheesy enough to buy albums like that should be killed," she added.

Meanwhile, Britney Spears and Paris Hilton have been voted the Worst Celebrity Role Models of 2006 in a joint poll between Associated Press and AOL.

Spears' partying pal Hilton was in second place with 18% of votes.