"M by Madonna" will be available in stores next March. H&M’s press release states that the line "will reflect Madonna's timeless, unique and always glamorous style." Madonna’s collaborator, van den Bosch, said, "Madonna has an impressive feel for fashion and trends. She was extraordinarily style conscious, passionate and was involved in even the smallest details of every design. There is no doubt that Madonna's influence is reflected by the 'M by Madonna' line."

The Material Girl herself expressed her excitement about the project. She said, "Working with Margareta and H&M was an exciting and new creative challenge for me. I'm really happy with the results and look forward to wearing 'M by Madonna' along with the rest of the world."