On October 15 thousands are expected to gather in Times Square to witness the “raising�? of the iconic New Year’s Eve crystal Ball, making its first ever non-New Year appearance. Times Square is the signature global event for the “Stand Up Against Poverty�? challenge in support of the Millennium Development Goals, which will see hundreds of thousands of people from many nationalities, races and religions coming together to set a Guinness World Record for the largest number of people ever to intentionally and symbolically “Stand Up Against Poverty�? at multiple locations around the world, within 24 hours.