Scarlett gets into shoe business

Athletic shoe company Reebok is betting that America’s youth wants to be like Scarlett Johansson. The company has enlisted the starlet to create a new line of sporty clothes and shoes called Scarlett "Hearts" Rbk.

In spring 2007, Johansson’s Reebok line will hit boutiques and high-end department stores all over the world. Scarlett will also be featured in print and television advertisements for the new line.

Reebok’s CEO Paul Harrington said, "Reebok is thrilled to partner with Scarlett because she is a world renowned style icon and truly an inspiration for today's young women. Scarlett embodies the pulse points of our brand - individuality, authenticity and a life lived to the fullest in perpetual motion. These characteristics make her the perfect fit for our new women's footwear and apparel collection and also for our exciting new women's campaign."

Scarlett, 21, explained her eagerness to sign on for the project. "Reebok has a rich heritage in developing and designing cutting-edge women's product which makes them an ideal company to partner with to launch 'Scarlett Hearts Rbk.’ I am very enthusiastic about working with Reebok to design this line," she said.