Rumors had been circulating over the last few weeks that Madonna would be the store’s new spokesmodel, but a rep for H&M confirmed the pairing today. "We are extremely proud that Madonna wants to be in partnership with H&M. This campaign encapsulates H&M's and Madonna's expression of diversity and personal style," the rep said.

Madonna will star in billboards for the company starting in August. Her entourage will also be given various clothing items reading, "Madonna plus crew loves H&M". Those items will be available for purchase in stores as well. A final bonus for the deal - for which Madonna’s salary was not disclosed - is that "Madonna and her crew will be able to select items from the H&M range at stores in London and New York," H&M’s spokesperson stated.