H&M confirms that Madonna will be their new model

The name Madonna has always been synonymous with forward-thinking fashion. And since it emerged on the scene, Sweden’s H&M clothing store has as well, though its looks are notably lower-priced than Madonna’s usually are. Now H&M has teamed up with the Material Girl for their next ad campaign.

Rumors had been circulating over the last few weeks that Madonna would be the store’s new spokesmodel, but a rep for H&M confirmed the pairing today. "We are extremely proud that Madonna wants to be in partnership with H&M. This campaign encapsulates H&M's and Madonna's expression of diversity and personal style," the rep said.

Madonna will star in billboards for the company starting in August. Her entourage will also be given various clothing items reading, "Madonna plus crew loves H&M". Those items will be available for purchase in stores as well. A final bonus for the deal - for which Madonna’s salary was not disclosed - is that "Madonna and her crew will be able to select items from the H&M range at stores in London and New York," H&M’s spokesperson stated.

By Kate Lanahan posted time [11:55 AM]