How to smell like a housewife

You know how sometimes people say that they can actually smell desperation? While in the past it was just a hyperbole, fragrance company Coty Inc. is about to make it a reality. Coty has joined forces with superpower Disney-ABC TV to launch a new perfume based on the network’s hit show, “Desperate Housewives.�? The scent is due to hit stores this fall.

"The 'Desperate Housewives' scent is guaranteed to be a hit with women everywhere, connecting them in a very personal way to this popular series," said senior vice president of business development at ABC, Bruce Gersh. "We've seen a tremendous response to Desperate Housewives products made available to date, so expanding the franchise into the world of fragrance makes perfect sense." Bruce Gersh, at ABC Entertainment and Touchstone Television, said in a statement.

Coty’s CEO, Bernd Beetz chimed in, "Only Coty and our passionate team of experts could capture the essence and attitude of the most distinctive, daring show on television today.�? Let’s hope that desperate housewives don’t smell of diapers and cleaning products. That’s what most housewives we’ve met smell like.