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Intel to sponsor BMW's Sauber Formula 1 team |
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Chip maker Intel Corp. has announced that it has formed a multiyear partnership with German automobile company BMW that includes sponsorship of the BMW Sauber Formula One motor racing team Team. The deal, which BMW describes as a "long-term strategic technology partnership," starts in January.
Intel's sponsorship will renew the rivalry with Advanced Micro Devices, who sponsor Sauber's F1 rival Ferrari reports BBC
"Formula One demands the control and coordination of hundreds of parameters simultaneously and the precise execution of every step," said BMW motorsport director Mario Theissen.
"Cutting-edge technology is a crucial success factor, and BMW has accepted the challenge.
"We are delighted that a strong partner such as Intel has done likewise in collaboration with us."
The deal will see the German automobile giant deploying Intel based systems across their network. The Intel logo will be displayed on the car used by BMW's Sauber team starting January 2006. Nearly 150 million people are estimated to watch each of Formula One's 19 races. BMW bought the Sauber team in June this year.
"Intel and BMW intend to collaborate heavily on the IT technology and marketing side as our brands are very dynamic and innovative," said Intel senior vice president Eric Kim.
"Intel will infuse the BMW Sauber F1 Team with its technology - technology that we believe will support the team's performance."
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