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Paris Hilton helps CKE |
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Thanks to the new Spicy Burger advertising featuring Paris Hilton in a skin-tight swimsuit soaping up a Bentley and crawling all over it before taking a big bite out of the burger same-store sales at its Carl's Jr. hamburger chain rose 1.5 percent.
"We are encouraged that same-store sales at Carl's Jr. continue to climb," Andrew Puzder, president and CEO, said in a statement.
CKE has approximately 3,166 franchised or company-owned restaurants, including Carl's Jr., Hardee's and La Salsa Fresh Mexican Grill reports CNN
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