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"Longhorn" to support RSS

Software Microsoft, has announced plans to add RSS or Really Simple Syndication , a popular technology for reading news and information on the Web, in its next version of Windows - code-named Longhorn -- expected to be released in trial form this summer. RSS allows Internet users to track freshly updated information -- without having to visit the site. Users will be able to receive updated headlines through an illuminated RSS icon with a click of a button reports Reuters. Microsoft may argue that its RSS push is about improving technology for developers, content providers and consumers, Joe Wilcox, an analyst with Jupiter Research saidd, but "it's also, I believe, responding to a potential competitive threat."

"We really believe that RSS is key to how people will be using the Internet in the future," said Megan Kidd, a Windows product manager.

Having RSS built into Longhorn could pose a serious threat to companies that sell RSS readers. But Kidd contends that Microsoft isn't out to put anyone out of business writes Business Week

"This is not a replacement for readers by any means," she said. "What this does is enable more developers to create more readers."

The Redmond, Washington-based company is planning to offer a set of underlying extensions to RSS code that will make it easier for Web sites to publish lists such as photo albums, music playlists and other sorts of Top 10 lists as RSS feeds.

"In Longhorn, the next version of Windows, we are betting big on RSS," said Dean Hachamovitch, a general manager on the Longhorn team. "We're betting this particular way because there aren't enough end users who see it and get it, and it's not easy enough for them yet."

June 26, 2005
POSTED BY Fabien Montique
TAGS Newsroom

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"Longhorn" to support RSS