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Paris's ad crashes site |
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Last Thursday, burger chain Carl's Jr. launched their new ad campaign for the Spicy BBQ Burger with Paris Hilton as its spokesmodel. In the ad, she wears a black bathing suit with cut-outs and washes a Bentley. Paris fans were told they could view a 60-second version of the commercial via a special website (http://www.spicyparis.com). Despite the public's claims that it is sick of the heiress, the demand for the Internet-only commercial was so huge that it crashed the website for four hours. Carl's Jr.'s executive vice president of marketing, Brad Haley released a statement about the crash that read, "It was a mixed blessing. It turned out that Paris was too hot for our servers." One group, the Parents Television Council, thinks Paris is too hot for TV.
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They're calling the commercial "soft-core porn." If you're not lucky enough to have a Carl's Jr. in your area (and hence not lucky enough to get Paris's latest "porn" on your TV), don't worry. Hardees-predominant districts will start using the same commercial in June.
(By Kate Lanahan)
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