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Apple edges Google as top brand

In the survey of almost 2,000 ad executives, brand managers and academics by online magazine Brandchannel, Apple ousted search engine Google from last year's top spot, but the surprise to many al-Jazeera is the top five brand.

"With all the news from Iraq and Afghanistan and the 'war on terror', a lot of people are really tuned into the news, and the major news sources have a western bias," Brandchannel editor Robin Rusch said.

At Apple's core is great innovation, beautiful design and an ability to bring warmth and passion to those who may be completely incurious about technical gadgetry but need it nonetheless to survive in today's world.

January 31, 2005
POSTED BY Fabien Montique
TAGS Culture

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The Bosh

Apple edges Google as top brand